Migrate to Google Analytics 4 now and prepare your business for the future of data-driven marketing.
Experience a new era of Google Analytics
Why migrate to GA4?
Your data may not be as good as you think
From enterprises to small companies, many have resisted the change as it has many implications, specifically:
- Upgrading to GA4 requires the creation of an entirely new property with no history
- Only basic settings from the old version were copied to new
- Conversions, audiences, and events need to be built from scratch
- Advanced measurement is automatically enabled but you must protect user privacy
- GA4 requires familiarity with event-based tracking
The Migration Process
Leap from descriptive to predictive analytics
We take care of your Google Analytics 4 migration from strategic planning to actual implementation. Here’s an overview of our approach to Google Analytics 4 migration services.
- Audit
- Documentation
- Implementation
- Validation
- Reporting
Google Analytics 4 is the future of Marketing Analytics
The evolution of analytics provides integrated and automated insights to create and target the most appropriate audiences. Early adopters of Google Analytics 4 will start the journey to next-level competitive advantage.
Frequently Asked Questions
Can I migrate my property's historical data from Universal Analytics to GA4?
No, that's impossible. The tools are too different, and the data gets collected in different places. It is best to implement the other version as soon as possible.
How do I export my property data from Universal Analytics?
There are currently several ways to export data from your Universal Analytics property: The data volume you have
- CSV, TSV, TSV for Excel, Excel (XLSX), Google Sheets, PDF
- Use Google Reporting API Analytics, to export data
- Google Analytics 360 customers can also export to BigQuery
Will this change affect my Google Ads campaigns?
Yes, if your Universal Analytics property and your Google Ads accounts are linked. Google suggests migrating Google Ads links from your Universal Analytics property to your Google Analytics 4 property. Next, you should import Google Analytics 4 conversions (forbidding) or add GA4 audiences to a campaign or ad group (for re-marketing).
Can we still use Google Tag Manager to do a Google Analytics 4 migration?
Absolutely. We highly recommend it. This is still your channel for deploying code to websites without having to go through a full web development build. In addition, GTM is available on apps and websites. We strongly recommend everyone use this tool to quickly configure GA4.
