The client is a leading manufacturer of professional audiovisual and other hardware equipment, headquartered in California. With a global presence, the company operates over 30 offices and regional training and demonstration facilities worldwide. As a pioneer in their industry, they were looking to expand their ecosystem into the Internet of Things (IoT) domain, aiming to enhance collaboration across different divisions and identify cross-selling opportunities.

The company faced challenges in efficiently interacting with its diverse customer base and coordinating across its global operations. They required a comprehensive platform that would enable seamless data sharing and coordination with a wide range of customers, suppliers, resellers, wholesalers, and retailers. The client needed to consolidate information from various divisions to facilitate timely and smart decision-making.

Additionally, they sought to gather and analyze data to understand better their customers’ business models, which would inform the development of innovative IoT solutions. The ideal solution needed to be fast and flexible, allowing instant information exchange regardless of location.