E-commerce, zCase Study
Custom eCommerce Development & Salesforce Integration for Home Décor Company
The client is a prominent global company renowned for delivering an extensive array of information solutions, including data and legal insights to businesses, professionals, and the finance industry.
About Client
The client is a prominent online platform for furniture and home décor products. Despite being relatively new in the market, the company has established a strong presence in various regions worldwide over the past four years.
Business Problem
The client sought to transition from a static online presence to a more dynamic, data-driven approach to enhance their lead generation and sales processes. They needed a customized eCommerce solution that could integrate with Salesforce for better marketing automation and tracking capabilities.
Trantor Solution
Trantor developed a tailored eCommerce solution to meet the client’s needs. Key elements of the solution included:
- Responsive Website: Built on OpenCart, the new website offered a user-friendly experience across devices.
- Customized Dashboard:The dashboard was customized to provide the client with enhanced data visibility and management tools.
- Salesforce Integration: Integrated Salesforce to streamline marketing automation and improve tracking of lead generation efforts.
- Customer Engagement Features: Added features like customer appeasement and discount coupons to enhance the shopping experience and drive customer loyalty.
Results
Implementing the customized eCommerce solution and Salesforce integration significantly improved the client’s marketing and sales operations. The responsive website and enhanced features contributed to better customer engagement and increased sales, while the integration with Salesforce provided more efficient tracking and management of leads.
